Dialogue of Intelligent IRENE and China-chic Brand at UNESCO Headquarters

Intelligent IRENE Attending Bonjour Brand as Ambassador of

Jewelry Brand K&IRENE

On September 14, 2022 (French time), the 7th edition of Bonjour Brand was held at the headquarters of UNESCO with the theme as "Creativity without Borders", which allows Oriental aesthetics generate international expression by means of embracing global creativity. Former French Prime Minister Raffarin and Chinese Ambassador to France Lu Shaye delivered speeches respectively on site, and three global luxury groups, namely LVMH, Richemont and Kering, all participated, forming an uncomparable guest lineup.

Intelligent IRENE, as the brand ambassador of K&IRENE, was invited to attend and talked with brand design director Cyrille Conard on China-chic brands, presenting the unique innovation of K&IRENE integrating humanities, arts and leading technologies from the East and West.

Derived from a story of true love 600 years ago, K&IRENE gathers outstanding design teams from China, France and other countries and creates extraordinary art works of jewelry with unique design, brilliant technique and rare gems. And as an international luxury brand that combines the essence of Eastern and Western culture, K&IRENE fully demonstrates "embracing global creativity" advocated by this edition of Bonjour Brand. The original brand symbol "Haïmalong and Haïmafong", a combination of seahorse in the West and phoenix and dragon in the East, gathers the romantic elegance of the West and the mysterious magnificence of the East, presenting the international expression of artistic aesthetics transcending history and civilization. They not only provide a constant source of design inspiration for K&IRENE's products, but also serve as the source of power for the continuous development and innovation of the brand. As an invaluable art collection, Haïmalong and Haïmafong have been exhibited many times at the UN Headquarters in New York, as well as collected by many international dignitaries.

Metauniverse intelligent IRENE's appearance as K&IRENE brand spokesperson and her elegance, generosity, wisdom and humor dazzled every participant, embodying K&IRENE's exploration and collision in humanities, art and technology. As an intelligent idol from the metauniverse, this is not the first time IRENE has stepped onto such a grand stage: she has already been "the first" many times in the world, namely the first intelligent fashion supermodel on the cover of Harper's Bazaar, the first intelligent humanistic envoy at the United Nations, the first intelligent super idol appearing in Times Square, the first intelligent idol holding a personal concert... These experiences expound the leading technology and innovation of IRENE, and, in the meantime, prove that technology can generate infinite wonders only when it's integrated with humanities, which reflects emotions and personalities. As K&IRENE's brand spokesperson, IRENE not only presented her fashion insights in luxury and China-chic brands, but also interacted with the audience in humorous language, breaking the boundaries of reality and virtual, and the limitations of technology and art. She defined and led fashion trends with her unique charisma.

IRENE's appearance at the Bonjour Brand of UNESCO headquarters showcased her unique artistic temperament and humanistic emotions, and the unique characteristics and innovation of K&IRENE in the field of luxury goods. In the future, Metauniverse intelligent IRENE will continue to work with K&IRENE via close collaboration with global creativity, bringing more diverse and international expression of humanities and art for the world.