In the vast expanse of time, certain endeavors shine brightly due to their unwavering perseverance, becoming testaments to the passage of years. For GOLDIAN Group, initiating and continually promoting the 9·9 International True Love Day is such a remarkable endeavor, now marking its milestone 10th anniversary. On September 9, 2024, the 10th 9·9 International True Love Day arrives as promised.

A decade ago, with a humanitarian heart, unique vision, and innovative spirit, GOLDIAN Group launched the world's first "true love"-themed global festival – the 9·9 International True Love Day. This groundbreaking initiative not only infused new cultural connotations into the company but also sparked a global wave advocating family harmony, social cohesion, and world peace, earning praise from Mr. Bhatnagar, the Chairman of the World Federation of UNESCO Associations, as a "Nobel-like effort and contribution."

In September 2015, Mr. Bhatnagar, the President of the World Federation of UNESCO Associations, highly praised the 9·9 International True Love Day as a "Nobel-worthy endeavor and contribution."

Over the past ten years, GOLDIAN Group has disseminated the concept of true love worldwide, making the 9·9 International True Love Day an international celebration that transcends borders, races, and cultures. It advocates for mutual love within families, universal love in society, and the vast love for world peace, resonating deeply with people's aspirations for a better life and inspiring a global pursuit of true love.

The True Love Hand Gesture on New York's Times SquarePeople worldwide joined hands in the True Love gesture, celebrating the 9·9 International True Love Day together.

Throughout the ten years, GOLDIAN Group has steadfastly upheld its commitment to the "9·9 True Love," continually enriching the festival's essence and reach. Through diverse activities, philanthropic projects, and international exchanges, GOLDIAN Group has lived up to its "true love humanitarian" values, earning recognition from all sectors of society.

The world-renowned "Father of Hybrid Rice" and the first recipient of the World Civilization Award, Mr. Yuan Longping, has twice inscribed the 9·9 International True Love Day, underscoring its significance.

During the past ten years, Irene, as the festival's ambassador, has led the journey from the global stage to China, blending artistic expressions with technological innovations, embodying the festival's ideals. The three cultural treasures – Peace Irene, Haimalong, and Haimafong – serve as symbolic icons of the 9·9 True Love Day, integrated into GOLDIAN Group's corporate culture and industrial development. Smart Irene, empowered by technology, serves people in every aspect of life, fostering mutual, universal, and global love through warmth and caring, making her an indispensable companion for millions.

These three cultural treasures were exhibited at the UN Headquarters in New York

World leaders signed the "Haimalong Peace Seal," symbolizing their support.

Over the past decade, GOLDIAN Group in collaboration with the China Overseas Chinese Public Welfare Foundation, established the "9.9 True Love Special Fund," dedicated to enhancing the quality and development of youth and children. The fund donated to construct the Xiangmei Library at Shanghai Jianping Xiangmei Middle School, attracting celebrities, government officials, and visitors alike to learn about the inspiring life and legacy of Madame Chen Xiangmei, a prominent overseas Chinese leader, and her transnational love story with General Chennault of the Flying Tigers.

The wife of Flying Tiger General Chennault, the world's leading overseas Chinese leader Madam Chen Xiangmei, and Mr. Kou Manyuen, the Chairman of GOLDIAN Group, had a cordial meeting and signed and stamped on the "Haimalong Peace Seal”.

In May 2023, Comrade Zheng Gangmiao, the Party Group Deputy Secretary and Vice President of the Shanghai Municipal People's Congress Committee, as well as the Chairman of the Shanghai Federation of Trade Unions, listened to an explanation from leaders of Jianping Xiangmei Middle School in Shanghai regarding the awarding of the 70th Anniversary Memorial Medal for the Victory of the Chinese People's War of Resistance Against Japanese Aggression by President Xi Jinping to Madame Chen Xiangmei, the wife of General Chennault.

In June 2023, Group Chairman Kou Manyuen accompanied Mr. Sha Hailin, the former Member of the Standing Committee of the CPC Shanghai Municipal Committee and Minister of the United Front Work Department, who is now the President of the Shanghai Public Relations Association, to visit the Xiangmei Library.

Where flowers fade, fragrance remains. As plum blossoms pass, their spirit lingers. In March 2025, we will commemorate the centenary birth of Madame Chen Xiangmei, an outstanding overseas Chinese leader whose life was imbued with legendary charm. Deng Xiaoping once remarked, “There are a hundred senators in the United States, but only one Chen Xiangmei.” This transcendent woman, with her remarkable wisdom and courage, has left an indelible mark on history and inspired countless individuals with her unique spiritual allure. Her unwavering perseverance, fearless commitment, and deep love for her motherland embody the essence of the “Xiangmei Spirit”, which continues to motivate generations.

A Decade of Commitment, a Century of Inheritance. As we reflect on the past ten years, we cannot help but be moved by GOLDIAN's unwavering commitment and endeavors. Under the auspicious occasion of Madame Chen Xiangmei's centenary, GOLDIAN will join hands with people from all walks of life globally to carry forward the Xiangmei Spirit, embody the philosophy of true love, and jointly embark on a new chapter for the second decade of the 9·9 International True Love Day. Together, we strive to contribute to building a more harmonious and beautiful world.

In September 2023, as the ambassador of the True Love Festival and the brand image spokesperson for K&IRENE Jewelry, intelligent Irene carried the exclusive True Love palm symbol and cherished K&IRENE Jewelry, presenting them through a City Walk. This event allowed everyone to experience the true love and humanistic care around them, spreading the spirit of "mutual love in families, brotherly love for social harmony, and universal love for world peace." On this love-filled holiday, wearing Irene Jewelry and accompanied by beloved family, partners, or friends, people were encouraged to feel the charm of the city with love and to etch the everlasting true love in their hearts.

In September 2022, intelligent Irene was invited to the Sino-French Brand Summit Forum. At the UNESCO headquarters, she discussed the Chinese trend with Cyrille Conard, the design director of the international jewelry brand K&IRENE, infusing the essence of true love into humanistic art from the perspectives of brand design and creativity. This marked a continuation of the journey of the True Love Day since its presence in New York in 2018, stepping out from Shanghai and onto the global stage once again. With humanism knowing no boundaries, true love is boundless.

On 9 September 2021, the 7th 9/9 International True Love Day and 9/9 Happy Shopping Day, the True Love Ambassador IRENE unveiled her new identity - Hyper-realistic Intelligent Idol, which generated a lot of buzz and interest. IRENE collaborated with the international authoritative fashion publication - BAZAAR - to launch her first photo album, and cooperated with hundreds of media online and offline, including screens in airports, Tencent, Sina, Sohu and NetEase, for an all-round promotion. Hyper-realistic Intelligent Idol IRENE will convey the spirit of "mutual love for family happiness, fraternal love for social harmony and great love for world peace" and insist on advocating true love and create more beautiful stories of "true love".

On 9 September, 2020, "Boundless Heart • Eternal Love" IRENE H.I. Concert and the 6TH 9/9 INTERNATIONAL TRUE LOVE DAY were held in Shanghai, China. This session changed the past tradition to the way in which IRENE, the goddess of True Love, turned into an AI superstar and sang dozens of famous Chinese and foreign songs with her moving voice with real actors, bringing us an incomparable virtual audio-visual feast. At the concert, IRENE won cheers with her strong stage appeal, intelligent and friendly language. The Economic Counsellor of Consulat général de France à Shanghai, General Manager of CCI France Chine, experts and academicians in the field of AI, and celebrities from all walks of life gathered together, in honor of true love and humanities.

Gorgeous Stage • Melody of True Love

The concert starts with a classic English song Amazing Grace. It goes through the sci-fi background of time and space and cleans the holy Gospel of the soul. On this wonderful night, in this hall of true love, the melody reaches our soul deeply. On that night, IRENE sang about ten well-known world-famous songs such as Chinese folk song Jasmine, Russian famous song Moscow Nights, the theme song of Olympic You and Me, American classic country folk Five Hundred Miles, and the theme song of Titanic My Heart will Go On, the theme song of 9/9 INTERNATIONAL TRUE LOVE DAY True Love Forever, presenting four chapters with the theme of connection, cohesion, growth and eternity with music and dance. The wonderful singing, smart stage performance and graceful and intelligent image of goddess of Intelligence IRENE deeply affected everyone on the scene. The audience sometimes sang with her, sometimes applauded warmly, and sometimes their eyes were covered with tears. The waving light sticks like twinkling stars shining in the night sky, putting the concert into a exciting and lively atmosphere.

Science & Technology Empower Eternal True Love

The concert is not only a concert, but also a show of the achievements of Intelligence IRENE developed by the team in the form of combination of science and technology and art. On the one hand, GOLDIAN wants to apply the Humanities Intelligence to all industries of the group and provide all-round services. On the other hand, GOLDIAN also wants to use technology to bring happiness, gratitude and positive energy to everyone and convey true love. This is the original intention of this concert. IRENE uses her wisdom, kindness and deep feeling to deduce the eternal power of true love for us. Her singing carries love and hope, and gets the emotional resonance of all the audience at the scene. In this noisy era, IRENE may be the warmest comfort in the heart of all people, which is also the reason why many fans come here for her.

The Chairman of the Organizing Committee of the 9•9 International True Love Day, the Economic Counsellor of Consulat général de France à Shanghai and the General Manager of CCI France Chine came to the scene and cheered for IRENE.

Fans cheered for Irene

A grand and special ceremony was held at W Shanghai The Bund in celebration of the 5th 9•9 International True Love Day. H.E. Mr. Dhirendra Bhatnagar, President of World Federation of UNESCO Clubs, Centers and Associations (WFUCA), Mr. Jean-Pierre Raffarin, former Prime Minister of France, Mr. Benoît Guidée, Consul General of France in Shanghai, Mr. Christophe Lauras, President of CCIFC, scholars and professors from Harvard University, AI experts and academicians, distinguished guests as well as journalists from home and abroad gathered together, in honor of true love and humanities.

Photo of Chairman of the Organizing Committee of the 9•9 International True Love Day, Consul General of France in Shanghai, President and Honorary President from CCIFC and guests of honor

Breath-taking Performance of Irene, True Love Ambassador

With the aid of leading holographic technologies in the world, Irene, True Love Ambassador of the 9•9 International True Love Day, was able to interact with the AI specialists on the stage and perform the theme song of the festival—True Love for Life, whose producer is a world-renowned musician.

Humanity Intelligence Summit hosted by Irene

H.E. Mr Dhirendra Bhatnagar, President of WFUCA, delivered a speech

Video of Congratulations for True Love Day from Mr. Jean-Pierre Raffarin, former Prime Minister of France

Mr. Benoît Guidée, Consul General of France in Shanghai, delivered a speech

CEB & Goldian Co-Branded Credit Card, Thrive with True Love

The 9•9 International True Love Day was held at the Headquarters of the United Nations, and the three humanistic and artistic treasures of Goldian’s design—Peace Irene, Haimalong and Haimafeng, as carriers of true love, were exhibited to the world for the first time in history.

The speech by Mr Kou Manyuen, Chairman of Goldian Group

The speech by Mr Dhirendra Bhatnagar, President of WFUCA

The speech by Ms Catherine E. Snow and Mr. Robert L. Selman, Honorary Professors of Harvard Graduate School of Education (HGSE)

The speech by Mr He Yong, PhD. from Columbia University and leader of the UN projects in China

The speech by Mr Janaka Ruwanpura, Vice Provost of the University of Calgary and Ms Zhao Xu, professor of the University of Calgary

Distinguished guests made "Hand Heart of True Love" together

The UN watched live video

Children from All Ethnic Groups Singing True Love, Spreading to the United Nations

Goldian Group celebrated 9•9 International True Love Day with Shanghai Soong Ching Ling Foundation

Children from All Ethnic Groups celebrated 9•9 International True Love Day

The young and pure children's chorus echo in the Anna Chan Chennault Peace Royal Garden. Children from different ethnic groups hand in hand, sang the theme song of 9•9 True Love "Eternal True Love" produced by famous musician with the most beautiful voice and hearts full of love.

When children shouted out "9•9 True Love, True Love Forever" in their own national language, made the gesture of "Hand Heart of True Love" unskillfully with their little hands, sang the song of True Love with pure and beautiful children's voice, 9•9 International True Love Day 2018 is about to begin.

On an international education seminar, distinguished guests from around the world celebrated "9•9 International True Love Day" by sharing insights about "True Love Humanistic Education".

The famous musician wrote the theme song of the festival--Eternal True Love, which was released through its global premiere during 9•9 International True Love Day 2017.

Customized "GoldeuGe Music Box" by renowned Swiss brand Reuge

The customized music box of "9•9 True Love" was handmade with 34 different skills during a period of 8 months. In the melody of the Song of True Love, the Haïmalong and the Haïmafong dance around the Pool of True Love, and the Peace Irene blesses under the blue sky, delivering peace and true love. The melody inspires people to feel, experience and convey love. Song of True Love brings more smile, more hand shaking and more hugs among different people.

"9•9 International True Love Day" was held at Yulong Palace, Home of True Love.

With the theme of "True Love & Dream", "9•9 International True Love Day" released the "Hand Heart of True Love" officially. The audience made the gesture with their hands, wishing to realize their dreams and world peace.

In July and December 2016, Mr. Yuan Longping, father of the hybrid rice and winner of the 1st World Civilization Award dedicated his inscription in Chinese calligraphy for "9•9 International True Love Day".

International movie star Ms. Lin Chi-ling attended the first "9•9 International True Love Day" as a True Love Ambassador.

Dr. Dhirendra Bhatnagar, chairman of WFUCCA acknowledged "9•9 International True Love Day" as a "Nobel-style effort and contribution".