The GOLDIAN Group, headquartered in Hong Kong, China, embraces the core values of "humanistic care and true love" as embodied by its slogan "9.9 True Love." The group has uniquely created three great treasures of humanistic art — the Haimalong, Haimafong, and Peace Irene. Drawing from the essence of both Eastern and Western cultures and integrating them into the group's major industries, these treasures have been exhibited twice at the United Nations headquarters and are cherished by political leaders from multiple countries. The group initiated the world's first global festival themed on "true love," known as the 9.9 International True Love Day. Celebrated for nine years, it promotes mutual love within families, brotherly love for social harmony, and universal love for world peace. Mr. Bhatnagar, the chairman of the United Nations Educational, Scientific and Cultural Organization Association Federation, has highly praised it as a "Nobel-caliber effort and contribution."

Beginning with humanistic real estate, the group has developed landmark international communities such as Xiang Mei Garden and Yu Long Palace. Over the past decade, aligning with the positioning of "Intelligence + Humanism," the group has actively cultivated and incubated diverse industries including smart technology, education, culture and tourism, luxury goods, and finance. By empowering the humanistic industry with smart technology, the group serves the fundamental human needs of clothing, food, housing, and transport, contributing to the creation of a beautiful life for all.

"True Love Humanities" is originated from GOLDIAN’s "Humanities DNA". Since its establishment, GOLDIAN has developed a number of international boutiques residential projects, including Golden Bell Garden, Xiangmei Garden, Yulong Palace and Golden Spring Palace as well as a number of Sino-American non-governmental public-welfare projects, including "Xiangmei Garden Central Park", "Xiangmei Library", "Anna Chan Chennault Peace Royal Garden", "Claire Lee & Anna Chan Chennault Exhibition Hall", and "Gallery of World Celebrity" with its particular humanism and become a pioneer in promoting China's Humanities Estate brand to the world.

"True Love Humanities" is manifested with "Three Treasures of Humanities and Art", Peace Irene, the Haïmalong and the Haïmafong, which absorb the essence of the Western cultures, integrate into the art of city landmarks such as "Yulong Palace", present in high-end customized jewelries and spread humanistic ideas of "Peace, Harmony and Beauty".

"True Love Humanities" is resonated with the affirmation from international cultural exchanges, including "World Peace Builder" awarded at UN headquarters, and face-to-face communications with former US presidents Jimmy Carter and Bill Clinton and former German president Joachim Wilhelm Gauck. GOLDIAN always conveys and share "True Love Humanities" in its own way at the B20 summit, at Asia-Europe International Education Forum and many other important occasions, which might change the world.

"True Love Humanities" is showed in "9•9 International True Love Day", the world festival with the theme of "True Love and Peace" created by GOLDIAN, which was praised by Dr. Dhirendra Bhatnagar, Chairman of World Federation of UNESCO Clubs, Centers and Associations (WFUCCA) as a "Nobel-style effort and contribution". "9•9 International True Love Day" initiates that "True Love" is the shared love in family harmony, the philanthropic love in social harmony, and the great love in world peace, and convey a message of "True Love For Everyday" to promote the brand of "True Love Humanities".

"True Love Humanities" is embodied in HRM strategy of "people-oriented". With the objective of the development of humanities brand, GOLDIAN is committed to strengthen and expand the brand of "True Love Humanities" and international industrial brand by attracting talented people, introducing high-end elites at home and abroad and forming a world-class management team.

"True Love Humanities" is based on "Seven Hearts of Humanities", which are derived from "Seven Stars Around the Moon". Specifically, these "Seven Hearts" refer to sincerity, confidence, kindness, love, intelligence, wisdom, and perseverance. The "moon" means all our clients and friends. It's the value built on "True Love Humanities" and "Seven Hearts Around the Moon" and the spirit full of humanities and the great love that lay a solid foundation for the long-term business development of the company.

Guiding the enterprise with the spirit of "True Love Humanities" and based on the long-term business plan, GOLDIAN will work with its elites team to accelerate the strategic layout of its seven business sectors, and strive to rank among the most influential companies in China within 5 years and most valuable brands in the world within 10 years. Through relentless pursuit of excellence, GOLDIAN is determined to build an international brand of "True Love Humanities".