What Does the Decade-Long “9·9 International True Love Day” Stand For?

In the vast expanse of time, certain endeavors shine brightly due to their unwavering perseverance, becoming testaments to the passage of years. For GOLDIAN Group, initiating and continually promoting the 9·9 International True Love Day is such a remarkable endeavor, now marking its milestone 10th anniversary. On September 9, 2024, the 10th 9·9 International True Love Day arrives as promised.

Premiere of "True Love" Film at the UN Headquarters in New York

A decade ago, with a humanitarian heart, unique vision, and innovative spirit, GOLDIAN Group launched the world's first "true love"-themed global festival – the 9·9 International True Love Day. This groundbreaking initiative not only infused new cultural connotations into the company but also sparked a global wave advocating family harmony, social cohesion, and world peace, earning praise from Mr. Bhatnagar, the Chairman of the World Federation of UNESCO Associations, as a "Nobel-like effort and contribution."

In September 2015, Mr. Bhatnagar, the President of the World Federation of UNESCO Associations, highly praised the 9·9 International True Love Day as a "Nobel-worthy endeavor and contribution."

Over the past ten years, GOLDIAN Group has disseminated the concept of true love worldwide, making the 9·9 International True Love Day an international celebration that transcends borders, races, and cultures. It advocates for mutual love within families, universal love in society, and the vast love for world peace, resonating deeply with people's aspirations for a better life and inspiring a global pursuit of true love.

The True Love Hand Gesture on New York's Times SquarePeople worldwide joined hands in the True Love gesture, celebrating the 9·9 International True Love Day together.

GOLDIAN Group's Chairman, Mr. Kou Manyuen, alongside Germany's Prince of Bavaria and Harvard's Professor Selman, showcased the 9·9 True Love gesture, reinforcing the festival's message.

Throughout the ten years, GOLDIAN Group has steadfastly upheld its commitment to the "9·9 True Love," continually enriching the festival's essence and reach. Through diverse activities, philanthropic projects, and international exchanges, GOLDIAN Group has lived up to its "true love humanitarian" values, earning recognition from all sectors of society.

The world-renowned "Father of Hybrid Rice" and the first recipient of the World Civilization Award, Mr. Yuan Longping, has twice inscribed the 9·9 International True Love Day, underscoring its significance.

During the past ten years, Irene, as the festival's ambassador, has led the journey from the global stage to China, blending artistic expressions with technological innovations, embodying the festival's ideals. The three cultural treasures – Peace Irene, Haimalong, and Haimafong – serve as symbolic icons of the 9·9 True Love Day, integrated into GOLDIAN Group's corporate culture and industrial development. Smart Irene, empowered by technology, serves people in every aspect of life, fostering mutual, universal, and global love through warmth and caring, making her an indispensable companion for millions.

These three cultural treasures were exhibited at the UN Headquarters in New York

World leaders signed the "Haimalong Peace Seal," symbolizing their support.

Over the past decade, GOLDIAN Group in collaboration with the China Overseas Chinese Public Welfare Foundation, established the "9.9 True Love Special Fund," dedicated to enhancing the quality and development of youth and children. The fund donated to construct the Xiangmei Library at Shanghai Jianping Xiangmei Middle School, attracting celebrities, government officials, and visitors alike to learn about the inspiring life and legacy of Madame Chen Xiangmei, a prominent overseas Chinese leader, and her transnational love story with General Chennault of the Flying Tigers.

The wife of Flying Tiger General Chennault, the world's leading overseas Chinese leader Madam Chen Xiangmei, and Mr. Kou Manyuen, the Chairman of GOLDIAN Group, had a cordial meeting and signed and stamped on the "Haimalong Peace Seal”.

In May 2023, Comrade Zheng Gangmiao, the Party Group Deputy Secretary and Vice President of the Shanghai Municipal People's Congress Committee, as well as the Chairman of the Shanghai Federation of Trade Unions, listened to an explanation from leaders of Jianping Xiangmei Middle School in Shanghai regarding the awarding of the 70th Anniversary Memorial Medal for the Victory of the Chinese People's War of Resistance Against Japanese Aggression by President Xi Jinping to Madame Chen Xiangmei, the wife of General Chennault.

In June 2023, Group Chairman Kou Manyuen accompanied Mr. Sha Hailin, the former Member of the Standing Committee of the CPC Shanghai Municipal Committee and Minister of the United Front Work Department, who is now the President of the Shanghai Public Relations Association, to visit the Xiangmei Library.

Where flowers fade, fragrance remains. As plum blossoms pass, their spirit lingers. In March 2025, we will commemorate the centenary birth of Madame Chen Xiangmei, an outstanding overseas Chinese leader whose life was imbued with legendary charm. Deng Xiaoping once remarked, “There are a hundred senators in the United States, but only one Chen Xiangmei.” This transcendent woman, with her remarkable wisdom and courage, has left an indelible mark on history and inspired countless individuals with her unique spiritual allure. Her unwavering perseverance, fearless commitment, and deep love for her motherland embody the essence of the “Xiangmei Spirit”, which continues to motivate generations.

A Decade of Commitment, a Century of Inheritance. As we reflect on the past ten years, we cannot help but be moved by GOLDIAN's unwavering commitment and endeavors. Under the auspicious occasion of Madame Chen Xiangmei's centenary, GOLDIAN will join hands with people from all walks of life globally to carry forward the Xiangmei Spirit, embody the philosophy of true love, and jointly embark on a new chapter for the second decade of the 9·9 International True Love Day. Together, we strive to contribute to building a more harmonious and beautiful world.